When meeting someone for the first time, trust is a crucial factor in making a decision. Think about it. What do you do if you need to purchase a house, choose a computer, or decide where to go with your partner to dinner? Ask someone to give you their opinion. You will ask many people, from agents and realtors to family members. You are right. It is a significant expense. It can also impact your life experience. You’ll be reminded each time you go to the front door of the wrong house if you choose it.
How about the more intimate experiences, like dinner with your spouse? If you don’t get the right advice and choose the wrong restaurant for your anniversary or birthday, you will regret it. There will be no romantic ending to your evening.
Casino Genie, an independent online casino aggregator, published some surprising results in a recent survey. Online casinos are losing thousands every day, the bottom line.
Jon Hingston is the Customer Satisfaction Manager at Casino Genie. He says that a survey of over 2,500 online gamblers revealed that they want a more personalized service. Trust is a crucial component of this customized service. In addition, honesty and integrity are essential to players. While this may mean more work for casinos, the benefits will be worth it. According to the survey, players will stay longer at a casino if they receive excellent customer service. This information is crucial to understanding how casinos can deliver this fun and enjoyable experience. “.
Why is trust so important? These are hardened gamblers that want to win the money. No. Hingston said that “the majority of players are not familiar with gambling.” A massive community of people feels overwhelmed by the complex games and the confusing language we use. Online casinos must be “your friend” if they want to become advocates for life. It would be best if you behaved like your friend from school, who taught you English cricket and baseball without making fun of you. This will allow you to both have more fun playing the game.
Casino Genie discovered that only 1400 of the 2,500 players who were surveyed had played online casinos for less than 12 month. Only 24% of players remained loyal to one casino. Over 62% of the players surveyed had played at least four casinos.
Surprisingly 48% of those who have been playing online for more than 12 months were still playing at four or more casinos. Surprisingly 78% of online casino gamblers cited poor customer service as the reason they were indecisive. Only 4% of online casino players have found a site they are loyal to. This is the shocking truth. Every one of the 100 customers at the casino said that they are loyal due to their outstanding customer service. It’s amazing, isn’t it? Isn’t it like this in my casino?
None of the 100 gamblers visited a ‘Top 20 casino. Small casinos are more innovative, faster to react, and play the boutique game in order to compete in this market. It is starting to show results.
Let’s return to the trust issue. Another result of the survey was this. 82% of those surveyed said that they would consider trying an online casino recommended by a friend. 68% said they would play at a new online casino if recommended by a friend.
In summary, players expect trust and customer service. Now the question is, will big casinos listen to players?